Give Back to Others, and You’ll Help Yourself
There are significant benefits to incorporating philanthropy into your business’s culture. Your company will help the community you serve and contribute to your business growth simultaneously.
Kitply Industries has five core values that define the culture of our company, one of which is “Giving Back.” We recognize the importance of giving back to the community that has supported us for so many years. One of the ways we give back is through our involvement with Access Programs for People with Disabilities at Kwantlen Polytechnic University. This program helps students with disabilities develop work-related skills.
Kitply supports these students financially through an annual endowment and by giving them a chance to gain professional experience by working in our office for a short time. We are thrilled to support the community and create these experiences for the students who work with us. But the program doesn’t just help the community; it also helps our company.
The more involved a company is with the people it does business with, the more it will be recognized. Giving back to the community is positive PR, allowing for customer retention and recognition from within the community and outside of it. By making giving back a priority in your business and participating in local events, word of your business will spread. Additionally, being an active part of your community generates opportunities to create relationships with other businesses.
Becoming involved isn’t a complicated process. Do some research and see if there’s any local cause you can support. Are there any charitable organizations that you can donate to? Have you considered partnering with a charity to sponsor an event they’re hosting? Is there an event your team can volunteer to help with? The possibilities are endless.
At Kitply Industries, giving back isn’t just about offering our time and resources to causes that matter to the community. To us, giving back is also about improving the community as a whole. At the end of the day, the only reason we stay in business and grow is because of the people we serve in our area, so giving back is our small way of saying thank you. In 2020, with a little research and effort, you can offer that thanks to your customers too.