You probably recognize the value of organic, fair trade, and sustainable food products to your health and well-being and long-term availability and impact on the planet.

But have you thought about sustainable wood?

In your day to day life, why don’t you have the same frame of mind when it comes to buying furniture or any other wood-based product? Like all fruits and vegetables, wood too comes from plants (trees)!

Forests are a precious resource that needs to be conserved and managed carefully. However, the vast majority of wood products sold are sourced irresponsibly. This is taking a mammoth toll on our environment as forests are decreasing worldwide at a rapid pace. This is not to say that using wood is bad. If sourced responsibly, wood is an amazing naturally renewing resource. It is a carbon sink and is a much better alternative to plastic or metal.

FSC certified forests are the equivalent of organic fair trade. FSC certified wood comes from well-managed forests with fair trade agreements for growers, suppliers and workers. It is endorsed by the US Green Building Council’s LEED® Green Building Rating System and the International Living Future Institute’s Living Building Challenge. FSC ensures the long-term availability of our forests and helps reduce our impact on the planet.

Wood is an integral part of our lives and some may argue that its use has a far greater impact on the environment than, say, organic food. Think of how much wood we use, directly or indirectly. All those magazines, pamphlets, your chairs, table, cabinets, closets and panels are all made from wood. It rarely crosses our mind when reading a book that we are paging through the life of a tree that once stood tall in its forest.

FSC certified wood can and should be considered the wood of the future. Specifying FSC Certified Furniture, Cabinetry, and Millwork gives you the peace of mind that you are doing your part to protect our forests for future generations.


An award-winning visionary entrepreneur running a successful multi-million dollar business in the often overlooked and seldom understood building products industry. Currently in the process of accelerating operational excellence through leadership and business development. Our business model is scaled to fit the value chain of our customers so we have lots of repeat business and unlimited growth potential.